Swiss America Review and Complaints

Is Getting Your Gold From them Worth it?

Swiss America has maintained an excellent record as a precious metal dealer. It is well-known in this industry since the time it was established in 1982. The experience it has gained over 40 years in this industry allows it to know what its customers want. No wonder its services are used by the customers all over the US. Even though it is an old company, it compares well to its modern competitors because it has kept pace with the changes in the precious metal industry.

Our Swiss America review deals in precious metals. Its owner Craig R. Smith holds the position of CEO in the company. It receives a rating of 3.8/5

Warning: We do not recommend Swiss America as our top choice if you are looking to invest.

Fortunately, our top company, Goldco, is running a limited time promotion and giving away free silver for qualified people. Click Here to get their free guide and see if you qualify! (Most people do)

Information about Swiss America

This company based in the US has been dealing in precious metals for the last 40 years. Its team of experts helps precious metal buyers invest in the right assets. They take into account the buyer’s investment needs, budget and capacity. You will receive prompt response from its customer service desk. Every customer is valued highly whether you are dealing with its accounting team or a customer support team member.

Swiss America will secure a part of your capital in different precious metals based on your investment requirements and instructions. Precious metals have maintained their high-value for thousands of years. Their performance improves significantly during economic volatility. It means the precious metal values soar high when the stock market goes down.

Swiss America has been promoting investments in precious metals since its beginning. It has been advising investors to diversify their investment portfolio and invest in precious metals. Investing in gold was not popular in 1982. However, the company convinced a large number of people to invest in this metal. Most investors moved to the precious metals when the 2008 recession hit them hard. Swiss America knows how these metals offer excellent potential for profits. You receive liquidity, safety and private ownership that you cannot get with other investment assets.

Company Credentials

The company has excellent qualifications, credentials and endorsements. Swiss America is a member of almost all US coin groups. It has been a member of the American Numismatic Association, World Proof Numismatic Association, Certified Acceptance Corporation and Industry Council for Tangible Assets.

Swiss America deals in the coins graded by the Professional Coin Grading Service and Numismatic Guaranty Corporation. Additionally, it has authorization from Coinplex.

The company is endorsed by many celebrities, including the talk-show hosts Michael Savage and Mark Levin. Dr Jerome Corsi, a bestselling author also endorses it.

Swiss America has featured in many media posts across different publications and media outlets. It has appeared on Fox News, CNN, PBS, TNT, Bloomberg TV, Fox Business and ABC News, among others. Articles about this company or posted by it have appeared in the Wall Street Journal, New York Times, Newsweek, USA Today, Time, and others.

Community Services

CEO Craig Smith leads the company Swiss America. He retains many values and has been donating to the community causes for a long time. He believes in safeguarding both personal financial future and the well-being of others.

Craig Smith says wealthy people should donate regularly. According to him, giving back to the community brings personal satisfaction.

Some of the company activities include:
Helping Phoenix veterans secure housing
Making meals for the terminally ill individuals and their families
Supporting families of dead and injured first responders
Making an impact in community through the Phoenix Dream Centre
Raising money for feeding hungry people
Inspiring old people so they can follow their passion

The Facebook page of Swiss America regularly posts information about community related local happenings.

IRA Services

Swiss America offers different types of IRA services. Information about these options is available on its website. The info covers details of retirement accounts that can have precious metals. The information here is not as comprehensive as found on the websites of other companies.

Its FAQ section answers some questions. It informs the website visitors how the team of Swiss America helps its customers fill the application. It means you will be guided during the application process for selecting the custodian. According to the company, this selection process can take about two weeks but no guaranteed timeframe is provided.

Setting up an account here can cost about $250. The amount differs from one investor to another depending on how much is transferred. While other companies with their flat fees make it easy to calculate this amount. Additionally, the flat fee does not change whether you transfer more or less.

It is not clear if the establishment fee is the fee for setup. In that case, the amount is quite high. However, if the price covers the cost of custodian maintenance and storage, then it is same as what others charge.

Swiss America requires you to maintain at least $5000 to use its IRA services. It is somewhat lower compared to what its competitors charge. However, the lower price may not be available for everyone.

Warning: We do not recommend Swiss America as our top choice if you are looking to invest.

Fortunately, our top company, Goldco, is running a limited time promotion and giving away free silver for qualified people. Click Here to get their free guide and see if you qualify! (Most people do)


One of its website sections is dedicated to providing educational information about numismatic rarities. Prices of numismatic assets differ from pure bullion. Most of this value is speculative. It means the melt value of this asset is less than what it commands due to its rarity. You pay more because its value has high growth potential. If you want a good return from a numismatic asset, you have to find a buyer who understands and appreciates its rarity value.

The prices of numismatic rarities are mainly due to their scarcity. They are rare assets because they have gone out of circulation or most owners have lost them. Over time, they become rare and command high value for their rarity.

The coin’s condition also dictates how much price it will command in the rare asset market. A coin in good condition will get you better return on your investment. The same happens with basic bullion coins. This is the reason many coins undergo grading and are protected in an airtight capsule.

The prices of these assets depend a lot on supply and demand. It is difficult to find a coin when the mint that produced it stopped its production a long time back. As the time passes by, the coin becomes rare. At the same time, such an asset must have a demand in the market at the time you want to sell it. Only then you can recover your investment and make a profit. If there is no demand for a rare coin, you cannot sell it at a profitable price.

Is This Company a Scam?

This Swiss America reviews are not a scam. It has been operating in this business for 40 years, starting in 1982. By that account, it is an old precious metal bullion dealer. Additionally, BBB has accredited it and given an A rating.

There is a reason why the company failed to receive A+ BBB rating. A government action was initiated against it for allegedly selling bullion assets in Minnesota without registering its company properly. Businesses in Minnesota must be registered with the Commerce Department if they want to sell lots of bullion products. Swiss America settled the allegation without any guilt admission.

The important thing in this case is that no fraud was committed by the company. It simply failed to comply with the bullion sale laws applicable in Minnesota at that time.

Most of the online reviews for Swiss America are positive. In the last three years, BBB has received no complaint against it. And still, it has received more than 140 positive reviews. The company has maintained an average customer rating of 4 91/5. It indicates a high level of satisfaction among its customers.

The Yelp page of this company is not very impressive. However, the average 2/5 star rating here is based only on the reviews by five customers. It indicates some of its customers are not happy with the in-person experience. It is not a big issue considering most people buy from it online.

Pros and Cons of Swiss America

No BBB complaints and excellent customer reviews
Operating for the last 40 years in the same business
Excellent transparency in principles and management

Government action initiated in Minnesota because of not registering properly
Some negative reviews on Yelp
Little information online about the IRA process of the company

Our Conclusion On Swiss America

Swiss America has maintained a good reputation. It is a well established company working in the precious metal industry for 40 years. Gold ownership in the US has been legal only since the 1970s. Established in 1982, this company is well-known as an American bullion dealer. It serves customers throughout the US. The company has maintained high BBB rating.

There are some negative points about it though. One of them is the government action taken against it in Minnesota. It sold bullion to the residents of Minnesota without registering with that state’s commerce department. This registration is needed only in Minnesota. Swiss America settled this case after paying thousands of dollars.

That case does not prove its mismanagement but it shows how it failed to research local laws before starting its business operations in Minnesota.

The Yelp reviews are another negative point. Even though only five customer reviews are posted here, most of them seem unsatisfied with the services they received at its offline retail store. On the other hand, it has 140 positive reviews at BBB, helping it get a high rating here. It looks like you will get a better experience with it if you deal with it online.

Warning: We do not recommend Swiss America as our top choice if you are looking to invest.

Fortunately, our top company, Goldco, is running a limited time promotion and giving away free silver for qualified people. Click Here to get their free guide and see if you qualify! (Most people do)

It also has a lot less IRA information than what is needed. It says customers can keep the gold asset in an IRA, but it does not explain whether it works with any preferred custodian. There is no clarity if it maintains a special storage repository. No information is available if it has any in-house tax code expert to assess IRA details.

If you are planning to start an IRA, it is better to deal with a company that is focused on IRA. Such a company deals mainly with the people who want to open IRAs. It offers other services only as an afterthought. The paperwork is streamlined and still the customers pay a low fee.


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